Diva Mama's

Listen to the 60 second radio spot here: The South in Yer Mouth Bonnie Efird

This ad is another example of an unexpected statement.

This print ad is an example of an unexpected statement type ad. The copy is a strange statement that seems to mean one thing, and then the visual shows that it actually means something totally different. From the copy, you wouldn’t know we were talking about sunglasses unless you look down to the visual.

This outdoor billboard ad demonstrates the creative principle of familiar/unexpected. The familiar phrase hit the sweet spot combined with the unexpected visual of the BR logo creates this effect.

This outdoor billboard ad demonstrates the creative principal of familiar/unexpected. The familiar phrase relieve yourself combined with the unexpected visual of the Visine Advanced Relief product creates this effect while being clear, brief and simple.