This print ad is an example of an unexpected statement type ad. The copy is a strange statement that seems to mean one thing, and then the visual shows that it actually means something totally different. From the copy, you wouldn’t know we were talking about sunglasses unless you look down to the visual.

This outdoor billboard ad demonstrates the creative principle of familiar/unexpected. The familiar phrase hit the sweet spot combined with the unexpected visual of the BR logo creates this effect.

This outdoor billboard ad demonstrates the creative principal of familiar/unexpected. The familiar phrase relieve yourself combined with the unexpected visual of the Visine Advanced Relief product creates this effect while being clear, brief and simple.

This was my first ever attempt at making an ad in the Intro to Advertising class. We were assigned B&B anti-frizz serum; this actually ended up being pretty hard considering B&B rarely advertises, but for my first ad it’s not too bad. (I hope!)

In my undergrad Ad class, we were told to create a magazine ad for that beloved blue can of meat – Yep, that’s right. SPAM. Here’s what Caroline Plyler (my class partner) & I came up with.

As a social media guru at Chiat\Day, I spent a lot of time on the Nissan Leaf Facebook page gathering consumer insights through community management. Electric Vehicle Etiquette was amongst the trending topics I explored. I also attended meetings with creatives during the idea generation process of solving the EV etiquette issues amongst EV drivers. I worked with my boss to come up with ideas for a separate project; how many Guinness Book of World Records can a Leaf break? We came up with several ideas including charity events powered by Leafs to Most number of doughnuts performed in an EV.